Kennedi Cosma
Kennedi Cosma
Experience Designer
CX Strategist
MSU '26 — East Lansing, MI
About Me

I build systems that hold up under real-world constraints.

I'm a product designer focused on problems where clarity, trust, and long-term sustainability matter more than surface-level polish. My background sits at the intersection of UX, systems thinking, and business strategy — internal platforms, decision-support tools, and data-heavy products where success depends on alignment across teams, not just clean interfaces.

I'm especially drawn to environments where design decisions need to be reasoned, justified, and maintained over time.

Recently my work has focused on internal tools, enterprise platforms, and AI-forward product spaces where ambiguity is high and accountability matters. I'm comfortable designing without perfect information — and keeping decisions grounded in evidence when I do.

How I Work
  • Systems over surfaces01

    I care about craft only when it proves the system underneath is sound.

  • Reasoned over intuited02

    Design decisions need to be justified, maintained, and legible to people who aren't designers.

  • Outlasting the designer03

    I think about how products scale — ownership, handoff, and what holds up six months after I leave.

Writing

I write about B2B design thinking, systems, and the business of UX on my Substack — The Design Operator.

Read on Substack

About me

My background sits at the intersection of UX, systems thinking, and business strategy. Ive worked on internal platforms, decision-support tools, and data-heavy products where success depends on alignment across teams not just clean interfaces. Im especially interested in environments where design decisions need to be reasoned, justified, and maintained over time.

My approach is strategy-first and outcome-driven. I prioritize reducing cognitive load, clarifying intent, and designing structures that make good decisions easier to repeat. I care deeply about craft, but only when it proves the system underneath is sound.

Outside of individual features or screens, I think about how products scale: how ownership is defined, how assumptions are surfaced, and how UX quality persists after handoff. That lens shapes how I collaborate with PMs, engineers, and stakeholders and how I evaluate whether a design actually works.