Experience Design · Systems Thinking

Kennedi
Cosma

I design digital experiences that connect user needs to business impact through clear systems and intentional craft

I design digital experiences that connect user needs to business impact through clear systems and intentional craft

Kennedi
Cosma

Experience Design · Systems Thinking

DESIGN WORK

DESIGN WORK

01
UX Design Sprint · Consumers Energy
Storm
Mode
A two-layer outage communication system redesigning how utility customers receive and act on storm-related updates.
Service DesignUX ResearchSystems Thinking5-Day Sprint
View Case Study
02
Live Product · B2B Design Strategy
UX ROI
Calculator
A live tool that helps design teams quantify and communicate the business value of UX investment to non-design stakeholders.
Live at uxroicalculator.app
Product DesignB2B StrategyData VizLive App
View Case Study
03
System Redesign · Accessibility
UA Hub
Intranet Redesign
Redesigning the UA Hub to transform a fragmented accommodations portal into a reliable, navigable system students could actually trust — and staff could actually use.
IntranetInformation ArchitectureAccessibilitySharepoint
View Case Study
Kennedi Cosma
Kennedi Cosma
Experience Designer · CX Strategist · MSU '26
Kennedi Cosma
Kennedi Cosma
Experience Designer · CX Strategist · MSU '26
About

I design for the moment after the interface.

My work sits at the intersection of UX, systems thinking, and business strategy. I'm drawn to problems where the real constraint isn't the design — it's alignment, governance, or the gap between what a team builds and what a stakeholder can defend.

I take a strategy-first, outcome-driven approach. I measure success by adoption signals, operational outcomes, and whether the system I designed is still working six months after I leave.

  • Systems Thinking01

    I design structures that hold up after handoff — not just screens that look right in a prototype.

  • Business Translation02

    I connect UX decisions to operational cost, stakeholder alignment, and measurable outcomes.

  • Constraint-First Design03

    Ambiguity and competing priorities are my native environment. I work best when the problem isn't clean.

Kennedi Cosma
Kennedi Cosma
Experience Designer · CX Strategist · MSU '26
About

I design for the moment after the interface.

My work sits at the intersection of UX, systems thinking, and business strategy. I'm drawn to problems where the real constraint isn't the design — it's alignment, governance, or the gap between what a team builds and what a stakeholder can defend.

I take a strategy-first, outcome-driven approach. I measure success by adoption signals, operational outcomes, and whether the system I designed is still working six months after I leave.

  • Systems Thinking01

    I design structures that hold up after handoff — not just screens that look right in a prototype.

  • Business Translation02

    I connect UX decisions to operational cost, stakeholder alignment, and measurable outcomes.

  • Constraint-First Design03

    Ambiguity and competing priorities are my native environment. I work best when the problem isn't clean.

My Design Framework

My Design Framework

I help teams organize information, improve digital tools, and make better decisions through research and design.

I help teams organize information, improve digital tools, and make better decisions through research and design.

My Design Framework

Strategy & Systems

Research & Insights

Design & Content

Impact & Measurement

Framing the right problems and designing the systems behind them

I clarify the problem at a system level, aligning business goals, constraints, and user needs before jumping to solutions. I model the underlying structure: information architecture, decision logic, and governance rules that shape how a product scales.

Automate

Use AI-driven insights to curate, create, and schedule posts across multiple platforms. Our tool optimizes post timing and content for maximum engagement, while you focus on strategy.

Analyze

Track your performance with real-time analytics and reports. Our AI continuously learns from your audience interactions, helping you refine your strategy and grow your social media presence effortlessly.

Strategy & Systems

Research & Insights

Design & Content

Impact & Measurement

Framing the right problems and designing the systems behind them

I clarify the problem at a system level, aligning business goals, constraints, and user needs before jumping to solutions. I model the underlying structure: information architecture, decision logic, and governance rules that shape how a product scales.

Automate

Use AI-driven insights to curate, create, and schedule posts across multiple platforms. Our tool optimizes post timing and content for maximum engagement, while you focus on strategy.

Analyze

Track your performance with real-time analytics and reports. Our AI continuously learns from your audience interactions, helping you refine your strategy and grow your social media presence effortlessly.

Strategy & Systems

Research & Insights

Design & Content

Impact & Measurement

Framing the right problems and designing the systems behind them

I start by clarifying the problem at a system level aligning business goals, constraints, and user needs before design begins. Instead of jumping to screens, I model the underlying structure: information architecture, decision logic, and governance rules that shape how a product scales. This ensures design decisions are intentional, defensible, and aligned with real-world complexity.

  • Problem framing & constraints

  • Information architecture & system modeling

  • Decision flows & governance logic

Automate

Use AI-driven insights to curate, create, and schedule posts across multiple platforms. Our tool optimizes post timing and content for maximum engagement, while you focus on strategy.

Analyze

Track your performance with real-time analytics and reports. Our AI continuously learns from your audience interactions, helping you refine your strategy and grow your social media presence effortlessly.

Strategy & Systems

Research & Insights

Design & Content

Impact & Measurement

Framing the right problems and designing the systems behind them

I clarify the problem at a system level, aligning business goals, constraints, and user needs before jumping to solutions. I model the underlying structure: information architecture, decision logic, and governance rules that shape how a product scales.

Automate

Use AI-driven insights to curate, create, and schedule posts across multiple platforms. Our tool optimizes post timing and content for maximum engagement, while you focus on strategy.

Analyze

Track your performance with real-time analytics and reports. Our AI continuously learns from your audience interactions, helping you refine your strategy and grow your social media presence effortlessly.

Information Architecture & Systems Design

Structure, governance, and findability for complex platforms.

  • Information architecture design
  • Navigation & taxonomy strategy
  • Content audits & restructuring
  • Findability & trust modeling
  • Governance-aware UX systems
  • Internal platform design
Strength
Where I used this
UA Hub intranet redesign, internal tools
  • Information architecture design
  • Navigation & taxonomy strategy
  • Content audits & restructuring
  • Findability & trust modeling
  • Governance-aware UX systems
  • Internal platform design
Strength
Where I used this
UA Hub intranet redesign, internal tools

Thank you for visiting

I look forward to hearing from you

I look forward to hearing from you