Experience Design · Systems Thinking

Kennedi
Cosma

I design digital experiences that connect user needs to business impact through clear systems and intentional craft.

I design digital experiences that connect user needs to business impact through clear systems and intentional craft

Kennedi
Cosma

Experience Design · Systems Thinking

Design Work

01

01

01

End-to-End Redesign · Consumers Energy

Solar

Gardens

Solar

Gardens

Solar

Gardens

An end-to-end redesign of a community solar subscription experience, reframing an awareness-assumed website into a mobile-first demand-generation funnel.

UX Research

Information Architecture

Conversion Design

Usability Testing

02

02

02

UX Design Sprint · Consumers Energy

UX Design Sprint · Consumers Energy

Storm

Mode

Storm

Mode

Storm

Mode

A two-layer outage communication system redesigning how utility customers receive and act on storm-related updates.

Service Design

UX Research

Systems Thinking

5-Day Sprint

03

03

03

Live Product · B2B Design Strategy

UX ROI

Calculator

UX ROI

Calculator

UX ROI

Calculator

A live tool that helps design teams quantify and communicate the business value of UX investment to non-design stakeholders.

Live at uxroicalculator.app

Product Design

B2B Strategy

Data Viz

Live App

View Case Study

04

04

04

System Redesign · Accessibility

System Redesign · Accessibility

UA Hub

Intranet Redesign

UA Hub

Intranet Redesign

UA Hub

Intranet Redesign

Redesigning the UA Hub to transform a fragmented accommodations portal into a reliable, navigable system students could actually trust — and staff could actually use.

Intranet

Information Architecture

Accessibility

SharePoint

FRAMEWORK

My Design Framework

I help teams organize information, improve digital tools, and make better decisions through research and design.

01

Strategy & Systems

02

Research & Insights

03

Design & Content

04

Impact & Measurement

Framing the right problems and designing the systems behind them.

I start by clarifying the problem at a system level, aligning business goals, constraints, and user needs before design begins. Instead of jumping to screens, I model the underlying structure: information architecture, decision logic, and governance rules that shape how a product scales. This ensures design decisions are intentional, defensible, and aligned with real-world complexity.

Problem framing & constraints

System modeling & decision logic

Governance rules & scalability

FRAMEWORK

My Design Framework

I help teams organize information, improve digital tools, and make better decisions through research and design.

01

Strategy & Systems

02

Research & Insights

03

Design & Content

04

Impact & Measurement

Framing the right problems and designing the systems behind them.

I start by clarifying the problem at a system level, aligning business goals, constraints, and user needs before design begins. Instead of jumping to screens, I model the underlying structure: information architecture, decision logic, and governance rules that shape how a product scales. This ensures design decisions are intentional, defensible, and aligned with real-world complexity.

Problem framing & constraints

System modeling & decision logic

Governance rules & scalability

CAPABILITIES

Skills

What I bring to a team, and where each of these has actually been used.

  • Information architecture design
  • Findability & trust modeling
  • Navigation & taxonomy strategy
  • Governance-aware UX systems
  • Content audits & restructuring
  • Metadata design for enterprise search
WHERE I USED THIS
UA Hub intranet redesign · Solar Gardens IA · SharePoint research repository
  • Stakeholder interviews & synthesis
  • UX audits & heuristic analysis
  • Unmoderated think-aloud usability testing
  • Task-flow validation through UX scenarios
  • Directional research & constraint-based validation
  • Test plan design & participant scenario mapping
WHERE I USED THIS
UA Hub stakeholder work · Solar Gardens usability study
  • Funnel instrumentation & stage definition
  • Drop-off diagnosis & opportunity sizing
  • Session replay analysis
  • Scenario modeling for projected impact
  • Device and segment-based funnel analysis
  • Post-launch measurement planning
WHERE I USED THIS
Solar Gardens mobile funnel · FullStory dashboards
  • Demand-generation funnel design
  • Pricing and value-proposition clarity
  • Plain-language translation of technical concepts
  • Mobile-first content hierarchy
  • CTA architecture & decision-zone mapping
  • Copy approval & stakeholder alignment
WHERE I USED THIS
Solar Gardens landing page redesign
  • UX flows for complex workflows
  • Design systems & component patterns
  • Wireframing & high-fidelity prototyping
  • Accessibility-aware UI design
  • Responsive systems with auto layout
  • Developer handoff & design documentation
WHERE I USED THIS
Solar Gardens prototype · UX ROI Calculator · design systems
  • Figma (systems, prototyping, responsive flows)
  • HTML / CSS fundamentals
  • FullStory & UserTesting
  • Framer, WordPress & SEO best practices
  • SharePoint design & governance
  • Accessibility standards (WCAG-informed)
WHERE I USED THIS
Framer + Figma builds · SharePoint UA Hub · Solar Gardens analytics

Thank you for visiting

I look forward to hearing from you

I look forward to hearing from you