EXPERIENCE DESIGNER · PRODUCT · CONTENT

Kennedi
Cosma

Say the hard part out loud.

Say the hard part out loud.

Interface language for complex systems, including the parts companies would rather soften.

Kennedi
Cosma

Experience Design · Content · Systems

Recent Design Work

01

01

01

End-to-End Redesign · Consumers Energy

Solar

Gardens

Solar

Gardens

Solar

Gardens

An end-to-end redesign of a community solar subscription experience, reframing an awareness-assumed website into a mobile-first demand-generation funnel.

UX Research

Information Architecture

Conversion Design

Usability Testing

02

02

02

UX Design Sprint · Consumers Energy

UX Design Sprint · Consumers Energy

Storm Mode

A two-layer outage communication system redesigning how utility customers receive and act on storm-related updates.

Service Design

UX Research

Systems Thinking

5-Day Sprint

03

03

03

Live Product · B2B Design Strategy

UX ROI

Calculator

UX ROI

Calculator

UX ROI

Calculator

A live tool that helps design teams quantify and communicate the business value of UX investment to non-design stakeholders.

Live at uxroicalculator.app

Product Design

B2B Strategy

Data Viz

AI-Assisted Build

View Case Study

More Work

INTRANET IA · MICHIGAN STATE UNIVERSITY

UA Hub — Intranet Redesign

UA Hub — Intranet Redesign

UA Hub — Intranet Redesign

Restructuring the SharePoint intranet ~300 University Advancement staff use for tools, training, and HR — around what people come to do, not who owns the page.

Intranet

Information Architecture

FRAMEWORK

My Design Framework

I help teams organize information, improve digital tools, and make better decisions through research and design.

01

Strategy & Systems

02

Research & Insights

03

Design & Content

04

Impact & Measurement

Framing the right problems and designing the systems behind them.

I start by clarifying the problem at a system level, aligning business goals, constraints, and user needs before design begins. Instead of jumping to screens, I model the underlying structure: information architecture, decision logic, and governance rules that shape how a product scales. This ensures design decisions are intentional, defensible, and aligned with real-world complexity.

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Problem framing & constraints

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System modeling & decision logic

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Governance rules & scalability

FRAMEWORK

My Design Framework

I help teams organize information, improve digital tools, and make better decisions through research and design.

01

Strategy & Systems

02

Research & Insights

03

Design & Content

04

Impact & Measurement

Framing the right problems and designing the systems behind them.

I start by clarifying the problem at a system level, aligning business goals, constraints, and user needs before design begins. Instead of jumping to screens, I model the underlying structure: information architecture, decision logic, and governance rules that shape how a product scales. This ensures design decisions are intentional, defensible, and aligned with real-world complexity.

—

Problem framing & constraints

—

System modeling & decision logic

—

Governance rules & scalability

CAPABILITIES

Skills

What I bring to a team, and where each of these has actually been used.

  • Information architecture design
  • Findability & trust modeling
  • Navigation & taxonomy strategy
  • Governance-aware UX systems
  • Content audits & restructuring
  • Metadata design for enterprise search
WHERE I USED THIS
UA Hub intranet redesign · Solar Gardens IA · SharePoint research repository
  • Stakeholder interviews & synthesis
  • Funnel instrumentation & drop-off diagnosis
  • UX audits & heuristic analysis
  • Session replay & segment analysis
  • Unmoderated think-aloud usability testing
  • AI-assisted synthesis & pattern finding across research
WHERE I USED THIS
UA Hub stakeholder work · Solar Gardens usability study · FullStory dashboards
  • Plain-language translation of technical concepts
  • AI-assisted drafting & variant generation
  • Mobile-first content hierarchy & CTA architecture
  • String evaluation against a written content standard
  • Voice, tone & content standards documentation
  • Prompt design for content QA at scale
WHERE I USED THIS
Solar Gardens landing page redesign · Copy Under Load eval harness
  • UX flows for complex workflows
  • Figma (systems, prototyping, responsive flows)
  • Design systems & component patterns
  • HTML / CSS fundamentals
  • Accessibility-aware UI design (WCAG-informed)
  • AI build tools (Replit, Cursor, v0, Lovable)
WHERE I USED THIS
Solar Gardens prototype · UX ROI Calculator (Replit build) · SharePoint UA Hub · Framer builds

Thank you for visiting

I look forward to hearing from you

I look forward to hearing from you